Show Examples of The Ad Council's Public Service Announcements (PSA's): · 20 minutes

In Healthy Children Healthy Futures, our mission is to use advertising and media to reach young people with positive messages about healthy eating and physical activity. An effective way to do this is to start by looking at general ads that exist and seeing what makes them effective.

Purpose: To have kids begin to think about the power and effect of advertising on them and to inspire them to want to make their own ads.

Tasks for Facilitator:
• Review videotape prior to meeting (and rewind it to the Ad Council PSA video section).
• Prepare questions on either a handout or chart.
• Familiarize yourself with the process questions.

Materials Needed:
• Ad Council PSA video
• VCR & monitor
• 8 1/2 x 11_ paper and markers
• Healthy Kid Packets

Expected Outcomes:
Children will...
• Review current Ad Council PSAs.
• Apply critical thinking skills and analysis to media ads.
• Compare the purpose/mission of PSAs with corporate ads.