The Creative Brief: 60 minutes

Tasks for Facilitator:
• Familiarize yourself with the Creative Brief
• Make a copy of the Creative Brief for each child.

Materials Needed:
• Copies of the Creative Brief (one for each child)
• Chart paper and markers
• Healthy Kid Packets

Expected Outcomes:
Children will…
• Further explore the components of media messages and The 8 Habits for Healthy Kids™.
• Discuss the Creative Brief concept and how it applies to The 8 Habits of Healthy Kids™.

Purpose: To develop concepts for key points of media messages based on the Creative Brief.